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Search results for “digital advertisement”
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Booking.com’s mantra for China – be prepared for the change
11/26/2018
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9:00:00 AM
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Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
Hyatt to double China presence with 60 hotels and 22,000 more rooms
11/19/2018
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9:51:52 AM
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As the fast-growing commercial classes in China travel at an accelerated rate, Hyatt has successfully expanded the Hyatt Place and Hyatt House brands to serve more business and corporate travelers.
Booking Holdings makes major pivot toward merchant hotel bookings
11/06/2018
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3:41:41 PM
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Booking Holdings is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow and higher commissions.
Facebook releases “Travel Marketing Playbook”
11/02/2018
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8:17:19 PM
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According to Facebook, over 10 billion messages are sent each month globally, making conversational commerce one of the biggest emerging trends in 2019.
Expedia’s Barry Diller calls on Google to be regulated
10/18/2018
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4:59:59 PM
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It will be interesting to see if Diller’s comments will translate into Expedia Group policy changes.
Lufthansa partners with IBM Watson for AI-driven advertising
10/22/2018
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2:20:03 PM
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In addition to Lufthansa, Emirates, Best Western and other companies have also launched artificial intelligence marketing programs.
Vodafone taps Chinese tourists with Alibaba payments app deal
11/06/2018
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11:21:54 AM
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Vodafone is the first Australian telco to provide an option to pay using Alipay, actively used by 520 million people in China, which is considered similar to WeChat Pay, Apple Pay and PayPal.
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